Simple and honest pricing for a carpet cleaning service that adheres to established industry guidelines. What more could you ask for?
In the past, making a purchase was simple. An apple cost 50 cents. A cup of coffee cost $1. But today, consumer purchases are more complicated, with many items having follow-up costs that make the original price tag almost meaningless. This practice is called price shrouding and is found in the fine print when making purchases. A cellular phone plan is a good example of price shrouding.
A typical cell phone plan will include a set amount of voice minutes and data usage for a predetermined price. But, if a customer exceeds those set limits, the monthly cost for that cell phone can skyrocket. Although the costs for exceeding the number of voice minutes or the amount of data usage can be found somewhere in the service contract, most consumers focus on the advertised, and heavily promoted, low price. And don’t forget about the taxes and surcharges that increase a bill but are rarely discussed.
Shrouding the actual cost of carpet cleaning is no different. A business first draws your attention by advertising an exceptionally low price, anywhere from $9.99 to $25.00 per room. Unfortunately, prices this low rarely adhere to the industry standards. No vacuuming, no spot treatment, no pre-conditioning solution applied to the carpet. If a consumer wants anything more than what is really a basic rinse, the price increases dramatically.
That approach is unfair to the consumer and is the reason J. Brightwell Carpet Cleaning adheres to an Honest Pricing Philosophy to deliver a quality service at an affordable price. No hidden fees or “after charges” and no “in your face” up-selling. No coupons with sneaky fine print. No confusing markdowns or endless sales and discounts where the price never seems to change. Our technicians will ask if you want Scotchgard protector reapplied to your carpet or upholstery. Other than that, the service you receive is exactly what you expect when scheduling the appointment.
Simple and honest pricing for a carpet cleaning service that adheres to established industry guidelines. What more could you ask for? By the way, it’s also what you deserve.
